Five thousand years of Cultural Park to carry out research and training activities of travel

In order to carry out the research study trip, November 12-13, 5000 in Fair Park Museum two floor conference room to carry out research and training activities of travel, scenic area management and some staff participated in the training activities.

Invited to the training in the research study travel has accumulated rich experience in China Heritage Park general manager deputy general manager Chang Chen and marketing center of China Merchants Meng Xin taught Chang Chen to research the operation and development planning "travel as the theme, from the normative research study travel service standards, improve service level, make travel research research construction travel, science base teaching management, health management, catering services and other aspects of teaching experience and lessons from the research study travel curriculum system, curriculum, management, team building and output, research study travel product line such as low cost, to teach the successful and efficient replication of the research study trip business model. Meng Xin in the "research study trip" Travel + education "integration of new mode of development" as the theme, from the research study travel market demand, tourism and education of the same point, market analysis, market forecast and profit model, expounds the research study travel industry characteristics and market capacity, and share the research study trip successful cases. The whole training courses around the research trip in the research course set to focus on improving the scenic connotation, to channel marketing and terminal marketing integration; to standardize the operation, improve the safety of the service process, to maintain a good travel market research; should pay attention to cultural attributes, scenic deep connotation of products, to adapt to the needs of terminal customers; to scenic spot linkage their work, accurate positioning, to provide differentiated products and services; to the integration of development, education and tourism cooperation should follow.

After the training, Anhui text Brigade Group Assistant General Manager Cheng Juxin made a speech, he pointed out that the Fair Park area of five thousand years is an important base of Anhui culture travel group research study trip, intangible cultural heritage park and 5000 Fair Park research study travel competition and non unified Chinese, two science base must learn a fly.

After the training, let employee benefit, we have said that the research only stays in the class level of travel is not enough, need to calm down and appreciate the sentiment, and this knowledge will be applied to future work.